Hi 👋🏻, I’m Robb Mota, a Brazilian
UX & Design Engineer, living in Portugal

Crafting sleek and strategic digital experiences

By bridging intuitive interfaces with scalable systems through Low-Code, AI copilots, and DesignOps.

robb-mota

about me

Strategy, design, results — I make it rain

From early explorations in design to leading digital innovation today, my focus has always been creating solutions that bridge user needs and business goals.

I have 5+ years of experience leading high-complexity digital projects, combining strategic thinking, user-centered design, and low-code development to deliver functional and scalable solutions aligned with business goals.

With a 12-year background spanning interface design, user experience, branding, and design systems, I bring an integrated perspective that allows me to drive projects end-to-end — from discovery to handoff. Today, my focus is on agile, consistent, and tech-driven design initiatives.

“Design is a tool to reinterpret needs, redefine solutions, and create new meaning for users and businesses — transforming insights into functional, scalable digital experiences.”

My Approach

From immersion to delivery, I blend creative thinking and strategic vision to design scalable and meaningful digital experiences.

01

Immersion

Deep dive into client needs and user expectations.

Deep dive into client needs and user expectations. I map challenges, goals, and the target audience, while also addressing accessibility and UX early to create a strong strategic foundation.

Stakeholder Interviews User Research Accessibility Assessment User Persona Creation UX Analysis User Journey Mapping
02

Strategy

Aligning business objectives with user demands.

Aligning business objectives with user demands. I define clear success metrics, explore market opportunities, and set up a scalable framework through Design Systems and consistent design operations.

Market Research Competitive Analysis Goal Setting & KPI Definition User Experience Strategy Design System Development
03

Exploration

Ideation, prototyping, and validation.

Ideation, prototyping, and validation. I explore multiple directions, translate concepts into tangible solutions, and refine the experience based on user insights and business strategy.

Wireframing High-Fidelity Prototyping Figma Usability Testing Iteration & Feedback Accessibility Best Practices Design Documentation
04

Delivery

Handoff with precision.

Handoff with precision. I ensure full documentation, audit visual and functional quality, and collaborate with development teams to maintain design consistency and future scalability.

Design Handoff Implementation Review Visual Consistency Audit Quality Assurance Documentation Management Design System Maintenance

Selected Work

Committed to developing unique solutions, with a focus on strategic processes, usability, and excellence at every stage

UX/UI DESIGN BRANDING VISUAL DESIGN FINANCIAL INDUSTRY BLOCKCHAIN WEB3 2023

ZODDBANK - Unified finance hub powered by AI

I led the creation of ZODDBANK, a next-gen finance platform that merges traditional banking and crypto assets into a single, intuitive hub. By integrating AI, I streamlined operations and research, making financial management smarter, faster, and accessible to all.

UX/UI DESIGN BRANDING VISUAL DESIGN 2025

DS&OPS360 — The real-life playbook for design systems

I developed a hands-on training program focused on helping designers, developers, and managers build, scale, and sustain Design Systems. The course covers governance, process, and operations — from initial planning to long-term growth.

UX/UI DESIGN PRODUCT DESIGN DIGITAL BANKING MOBILE APP DESIGN SYSTEM FIGMA 2022

Gerir — Smarter money management inside Millennium BCP 🔒

I helped shape Gerir, the smart money management feature in Millennium BCP’s app. Through intuitive UX and intelligent expense categorization, the feature empowers users to understand their spending and take control of their finances.

UX/UI DESIGN BRANDING STRATEGY WORDPRESS 2024

Quadro — Visual identity & web experience for an audiovisual studio

I crafted the digital identity and website for Quadro, bringing their architectural film narratives to life online. The result is a smooth, elegant experience that reflects the emotional depth of their work and immerses users in each space.

Creative Journey

Through 12 years of demanding projects, I’ve developed a creative vision dedicated to inspiring solutions that fuel growth.

UX & Design Engineer

@Freelancer

2023 // Portugal

UX/UI Designer

@Millennium Bank

2021 ⭢ 2023 // Outsourcer Hyphen • Portugal

UI Designer

@Bradesco Bank

2021 ⭢ 2021 // Outsourcer Ci&T • Brazil

Product Designer

@Matrix Cargo

2020 ⭢ 2021 // Brazil

Product Designer

@Tradener Energy

2019 ⭢ 2020 // Brazil

Product Designer

@No Zebra Network

2019 ⭢ 2019 // Brazil

UX/UI Designer

@Páprica Agency

2018 ⭢ 2019 // Brazil

Design Lead

@Kakoi Agency

2018 ⭢ 2018 // Brazil

UX/UI Designer

@Conelly Master Media

2016 ⭢ 2017 // Brazil

Web Designer

@Only Marketing Agency

2015 ⭢ 2016 // Brazil

Graphic Designer

@CGDW Digital Marketing

2013 ⭢ 2015 // Brazil

Open to collaboration, caffeine, and clever problems.